Elmer Sotto of Facebook

Recently, had a good meeting with Elmer Sotto, of Facebook.

Elmer is the head of growth at Facebook Canada, and was the first Canadian hired to establish the Facebook Canada office in Toronto in 2008. In this role, Elmer is responsible for setting the strategy to further grow and engage Facebook’s Canadian user base, and for helping Canadian businesses, celebrities, politicians and non-profit organizations understand and use Facebook to connect directly with their fans and supporters.

Elmer has always been wildly curious about the profound social impact of internet technology, and has spent his entire career devoted to starting and establishing consumer internet businesses. Prior to Facebook, Elmer was the vp of product and operations for JumpTV, a global internet television provider. Before JumpTV, Elmer spent more than five years at eBay, where he was a member of the management team responsible for the ongoing development of eBay in Canada including strategy, operations and marketing. While at eBay, Elmer also spent three months in Shanghai to help establish the newly-formed eBay China business.

Elmer began his career at Compaq Canada where he started and managed the companys consumer e-commerce business. Elmer is on the digital advisory board for UNICEF.